Flipkart 4

Thursday, March 7, 2013

Swatch CEO doesn't believe Apple's rumored 'iWatch' is next tech revolution

Investors and tech observers are abuzz about the possibilities of a so-called Apple "iWatch," but the CEO of Swatch is skeptical about just how much such a device could replace Apple's iPhone, saying he doesn't believe such a device would be the next smart device revolution.


Speaking at a press conference on annual results in Grenchen, Switzerland, Swatch Group CEO Nick Hayek said that the primary difficulty in having a watch replace a smartphone would be display size. 

"Personally, I don't believe it's the next revolution," the head of the largest Swiss watchmaker said,according to Bloomberg . "Replacing an iPhone with an interactive terminal on your wrist is difficult. You can't have an immense display."

Hayek also noted that watch consumers often buy the items as jewelry items and often like to change them. Such behavior could represent an obstacle for Apple, as the physical style of any potential iWatch would not likely be readily changeable, though the visual possibilities enabled by a flexible display could mitigate that problem to an extent.

Swatch has had dealings with both Apple and Microsoft, consulting with the former on energy-harvesting technology and with the latter on bringing more interactive features to Swatch's watches. Bloombergnotes that Swatch, like Apple, has licensed Liquidmetal Technologies' alloys for use potential products. 

The rumored iWatch is believed to consist of a flexible display that would wrap around a user's wrist, displaying information from the user's iPhone. Apple is said to have a team of about 100 product designers working on the device. 


  1. Thanks very nice blog!

    Also visit my blog: More Help

  2. I’m not that much of a internet reader to be honest but your blogs really nice, keep it up!
    I'll go ahead and bookmark your site to come back down the road. Cheers
    My web site > payday loans

  3. If a wide search is made on the internet, services can be utilized easily that are provided by
    them. Aamir Khan and Amitabh Bachchan had a rough battle, when the movies related to them were released at
    the same time. instantly and cannot wait for magazines
    then celebritynewsapp is the best available source which keeps on
    updating instantly.

    Here is my web-site - latest celeb news

  4. Good post. I learn something new and challenging on websites
    I stumbleupon on a daily basis. It's always helpful to read through articles from other authors and use a little something from their sites.

    Also visit my homepage; Research Biotechnology

  5. Pretty! This was a really wonderful article. Thank you for providing this info.

    Feel free to surf to my web-site: dailynews